It's all about the product.
Type Size  -  +
September 12, 2008, 3:47 pm

Saab Story: 2009 9-3 Aero Convertible

From an objective point of view, Saab has no reason to exist any longer.  The Swedish manufacturer “born from jets” has been controlled by General Motors (GM) for nearly two decades and has been in steady decline for just about the entire time.

This year, Saab ranks only 36th among the most popular brands in the U.S. – behind Smart! – and its sales have shrunk by one-third in the past 12 months.  Lesser known but equally disheartening is the Saab quality story.  This year, Saab finished 31st among 36 brands surveyed by  J.D. Power for initial quality, reflecting problems reported by owners after they have driven the car for 90 days.

To add injury to insult, Saab’s aren’t even Swedish any more.  The 9-3 convertible I drove recently was assembled in Austria with an engine from Australia, a transmission from Japan, and other parts that are 33% German in origin.  Sweden only contributed 19% of this model’s content.  That kind of mixed heritage is a turnoff for buyers of high-end cars, who want a  glorious history to go along with the inflated sticker price.

That’s all too bad, because the 9-3 convertible I drove is, in my estimation, the finest car ever to wear the Saab badge. This 9-3 has become more sophisticated since it was introduced in 1998. when it  seemed most at home in the parking lots of small New England liberal arts colleges.  It is the kind of car that you can take anywhere, without seeming too poor or too flashy. In this age of restraint and sustainability, its EPA highway range of 19 to 29 mpg is entirely acceptable.

Saab’s functional and design eccentricities – square control stalks, console -mounted ignition switch -  have been nicely modulated into an up-to-date package that rewards all the senses.  The GM-designed turbocharged 2.8 liter six cylinder engine delivers smooth power without any traditional Saab torque steer;  the leather-trimmed interior is pleasing to look at and comfortable to sit in, and the body exhibited none of the usual cowl shake when the convertible top was stowed.

Unfortunately, all that overseas content makes the Saab fairly pricey.  My test car stickered out at $49,780, which puts it smack up against the 335i convertible made by BMW, a brand that many luxury car buyers prefer.  Still, for those who want to own something a little different that may be a vanishing piece of automotive history,  this Saab wouldn’t be a bad choice.

Looking at all the losses the American Car brands make, one can ask the same question: Does the American Car industry have any reason to exist.

Posted By Hank Black, Amsterdam, Holland : September 14, 2008 9:04 am

The best driving car we ever owned was a Saab convertible. A joy to drive. However, dependability was horrible. Glad to be rid of it. How can such an expensive car be so unreliable? 31st!!!

Posted By Justin K. Victoria BC : September 13, 2008 1:26 am
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Alex TaylorAlex Taylor III has received numerous honors for his coverage of the automobile industry, including 100 Notable Business Journalists of the 20th Century, three International Wheel Awards from the Detroit Press Club Foundation, and Journalist of the Year by the Washington Automotive Press Association. He worked at the Detroit Free Press before joining TIME magazine, where he wrote cover stories about Lee Iacocca and what was then known as the Big Three. At FORTUNE, he has expanded his coverage to the global industry, writing about such companies as Mercedes-Benz, BMW, Toyota, Honda, Nissan and China's SAIC. Taylor lives in Manhattan and walks to work.
Subscribe to The Wheel Deal: RSS feed
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.