It's all about the product.
Type Size  -  +
September 4, 2009, 10:34 am

Capable Chevy: 2010 Equinox AWD

2010_chevrolet_equinoxThe minute I climbed into the driver’s seat, I knew: General Motors is getting its mojo back.

It may sound strange, but for a long time GM has felt lost in the product development wilderness. Some of its cars were simply duds. Others, even the ones deemed more successful, like the Chevy Malibu and Cadillac CTS, felt overly thought out and excessively mannered.

GM has been in the car business for 101 years. Why did it seem to have to relearn what it is doing, time and time again?

My Equinox experience was especially notable given my opposite reaction to a similar vehicle, the Cadillac SRX, a few weeks earlier. The SRX felt like it was developed by following the results of focus groups that weren’t coordinated with each other. The result was a mashup of features and functions that didn’t match up.

Not so in the Equinox. Everything is of a piece and seems to fit this midsize crossover. Its controls are all in the right place and function smartly the way they should, and none of the instruments or trim was fighting for my attention.

Likewise, the exterior design was well-resolved and identifiably Chevy, without slopping into the self-referential or overly mannered.

Unfortunately, some of the good feeling abated once I got underway. Although the Equinox came equipped with the optional 264-horsepower V6, it labored going up hills, refusing to shift down until the very last moment.

Would that be a deal-breaker? It depends on the terrain where I expected to drive.

The Equinox competes in a cutthroat segment against Honda’s CR-V and Toyota’s RAV-4. It is up to a foot longer than the competition and weighs several hundred pounds more but carries nine cubic feet less.

As the newest car in the segment, the Equinox is also the priciest. Loaded up with more than $5,000 worth of optional equipment, my test car carried a sticker price of $33,235.

It isn’t the best, and it isn’t cheap, but I consider Equinox competitive in this segment, and it has been a long time since I’ve been able to say that about a non-truck GM product.

The success of the Equinox bodes well for future Chevys due in the next year or so, like the Cruze, Spark, and Volt.

Getting its mojo back would be good for GM and good for the rest of the auto industry. GM should devoutly hope that Equinox is not just one of a kind.

CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Alex TaylorAlex Taylor III has received numerous honors for his coverage of the automobile industry, including 100 Notable Business Journalists of the 20th Century, three International Wheel Awards from the Detroit Press Club Foundation, and Journalist of the Year by the Washington Automotive Press Association. He worked at the Detroit Free Press before joining TIME magazine, where he wrote cover stories about Lee Iacocca and what was then known as the Big Three. At FORTUNE, he has expanded his coverage to the global industry, writing about such companies as Mercedes-Benz, BMW, Toyota, Honda, Nissan and China's SAIC. Taylor lives in Manhattan and walks to work.
Subscribe to The Wheel Deal: RSS feed
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.